After looking at a lot—over two hundred—LinkedIn personal profile pages, I have found the gold standard for doing a LinkedIn bio. There are only a few sections, but each are specific to the buyer persona you have chosen to appeal to.
There was also a personal profile that I have to call out – there were four words in the bio section. #1 in Sales Engagement. I would like to know more about you than that.
This is Chris Owen, Sales QB’s LinkedIn personal profile (reproduced with permission):
Chris’s LinkedIn profile bio:
Most business owners tell you that managing a sales team is a nightmare; for others, like me, it is a passion & the best challenge imaginable.
For over two decades I have served companies across a wide variety of fields in many unique roles. I have always enjoyed working for great leaders, yet always felt the right path for me was to build my own business. During the tumultuous times of 2020 my position was eliminated to reduce overhead & I found myself at a crossroads. The right path presented itself for me to launch my own brand & begin helping a multitude of companies grow, thrive, & prosper.
✅ 𝗪𝗵𝗮𝘁 𝗖𝗮𝗻 𝗜 𝗗𝗼 𝗙𝗼𝗿 𝗬𝗼𝘂?
• Improve Sales Performance
• Install a Proven & Repeatable Sales Process
• Teach you how to maximize your current resources
• Create Happy Customers
• Save you & your company 🕔 & 💲
• Increase Your Bottom Line
✅ 𝗪𝗵𝗼 𝗗𝗼 𝗜 𝗪𝗼𝗿𝗸 𝗪𝗶𝘁𝗵?
I work with small to medium sized companies who need help with Sales Management, Sales Processes, Business Development, Customer Success, & Sales Enablement. Most of my clients are business owners, CEOs, or Presidents who have a dozen or less people on their sales team. These companies are from any industry, selling B2B or B2C.
𝗠𝘆 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗮𝗿𝗲 𝘁𝘆𝗽𝗶𝗰𝗮𝗹𝗹𝘆:
• Looking to grow sales, but struggling to get answers.
• Willing to learn, grow, & try new ideas.
• Looking for expertise to help solve their problems.
Usually my clients are trying to get by without a Sales Manager. That’s a big mistake:
http://bit.ly/WhyYouNeedSalesManager
✅ 𝗪𝗵𝘆 𝗜𝘀 𝗧𝗵𝗶𝘀 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 & 𝗪𝗵𝘆 𝗗𝗼𝗲𝘀 𝗜𝘁 𝗪𝗼𝗿𝗸?
Unlike some Consultants & Sales Coaches/Trainers, I partner with my clients & make their struggles, my struggles. I work to earn the trust of the entire team by providing tremendous value to the business owner & company.
I don’t believe in gimmicks or quick fixes. I DO believe in utilizing a proven & repeatable process to get guaranteed results. Beyond my own expertise, I am plugged-in to a network of experienced business experts across the nation.
Each business is a unique challenge, there is no one-size-fits-all approach to solving your problems. I craft personalized solutions & find options that best fit your needs & budget.
✅ 𝗛𝗼𝘄 𝗗𝗼 𝗬𝗼𝘂 𝗚𝗲𝘁 𝗦𝘁𝗮𝗿𝘁𝗲𝗱?
𝑪𝒐𝒎𝒑𝒍𝒊𝒎𝒆𝒏𝒕𝒂𝒓𝒚 𝑫𝒊𝒔𝒄𝒐𝒗𝒆𝒓𝒚 𝑪𝒂𝒍𝒍: http://bit.ly/OwenQuickChat
𝑺𝒂𝒍𝒆𝒔 𝑩𝒆𝒔𝒕 𝑷𝒓𝒂𝒄𝒕𝒊𝒄𝒆 𝑨𝒖𝒅𝒊𝒕: http://bit.ly/OwenSalesAudit
Our just message me; I’m always happy to chat. 💬
Analysis of the LinkedIn Bio: Headers and Emojis
I just love how this profile is broken out. There are some great emojis ✅ 💬 that help me get to the right headers on the page.
I believe everyone skims your LinkedIn bio profile nowadays. Seeing long blocks of text without white space or headers is a no-go.
Having the basic headers as a professional services provider or CEO of a tech company is key:
- Story (or initial explainer at the top)
- What can I do for you
- Who do I work with (and general client attitudes)
- Why is this different and why does it work?
- How do you get started?
For a software or product CEO, here are my suggested headers:
- Story (or initial explainer at the top)
- What does your software do for customers
- Ideal clients for my product
- Why is this different and why does it work?
- How do you get started?
Analysis of the LinkedIn Bio: Messaging
Chris has a super-clear buyer persona! He’s looking for SMBs with sales headaches, looking for growth, but not quite sure how to do it with their current team. That’s where Chris comes in.
He also employs bulleted lists to great effect, keeping his ideas short and digestible for the somewhat distracted LinkedIn scroller on their phones or on desktop.
Also, I would try to include a sentence or two with something personal. Feedback that I have gotten on my LinkedIn profile is that the most memorable sentence is: “On my free time, I pursue my passion of understanding psychology and philosophy, while vacuuming Play Doh from the rug.”
I would recommend using branded links instead of the standard bit.ly link for the reach out. This increases trust with your audience and keeps them interested in your brand.
