In a dynamic and ever-evolving B2B marketing landscape, account-based marketing (ABM) has emerged as a key strategy for targeting specific accounts and aligning marketing and sales efforts. During a recent "Revenue HUG" event on October 10, 2024, Galen Dow, an expert in account-based strategies, shared insights on ABR and how his platform, BrandGen.io, integrates with HubSpot to make ABM more accessible, particularly for smaller and mid-market businesses. The following blog post recaps this presentation, offering a comprehensive look at how to use account-based strategies to drive revenue growth.
Read MoreWomen In Revenue HUG | The Power of Account-Based Revenue (ABR): A Practical Overview with Galen Dow at Brandgen.io
4 min read
Topics: Revenue Operations (RevOps)
Women in Revenue HUG | Turning Webinars into Pipeline with HubSpot and Bonzai Demio
2 min read
In the dynamic world of digital marketing, webinars have emerged as a powerful tool to engage and convert prospects into valuable leads. However, the real challenge lies in transforming these attendees into a tangible pipeline that drives business growth. Today, we delve into a strategic approach that leverages the synergy of HubSpot and Bonzai to turn webinar attendees into Sales Qualified Leads (SQLs).
Read MoreWomen in Revenue HUG Event | Evolution of Getting Product Usage Data into HubSpot and Connecting Systems for PLG
2 min read
During the Women in Revenue HUG event on June 22, 2023, we chatted with JP Zangre, Evan Dunn, and Nate Roybal of Syncari on having connected data systems for product-led growth and how to get product data into HubSpot.
Read MoreTopics: Women In Revenue Product Qualified Lead (PQL)
Women in Revenue HUG Event | Scaling an Agency from $0 to $1.5mil A Fireside Chat with Nicole Pereira, CEO at Remotish
5 min read
During the Women in Revenue HUG event on April 27, 2023, we chatted with Nicole Pereira, CEO at Remotish, about the fundamentals of creating a fulfilling agency with successful margins.
Topics covered included:
Read MoreTopics: Marketing Agency HubSpot Partner Agency Women In Revenue
Women in Revenue HUG Event | RevOps In Uncertain Times: A Fireside Chat with Nabil Jallouli, CEO at Rollstack
4 min read
Topics: Women In Revenue Culture Revenue Operations (RevOps) Sales Operations (Sales Ops)
Women in Revenue HUG Event | Building the RevOps Roadmap with Ryan Milligan
4 min read
During this Women in Revenue HUG event on July 28, 2022, we learn about the fundamentals of RevOps with Senior Director of Revenue Operations Ryan Milligan, at QuotaPath. Revenue operations are the people, process, systems, and data that controls how your business generates revenue. We covered:
Read MoreTop 10 Website Footers Famous for UI/UX Design
4 min read
A website footer is something most people overlook at first glance. After all, it sits well below the fold. You might even wonder if most people even find their way to your footer. However, many users will actually jump to the end of the page to find things such as contact information.
Footers are important to the user experience (UX) because they come with certain audience expectations. While you can certainly add your own twist, you’ll want to be sure you include what people expect to see. Start with your preferences for footers and go from there.
Topics: Marketing Agency UI/UX Design
The Importance of User Stories in WebSite UI/UX Design
5 min read
Since the beginning of the ages, people have told stories to pass the time, to entertain others and to feel connected with the rest of the world. User stories in website user interface (UI) and user experience (UX) design is a vital part of creating an online presence others are drawn to.
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