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Karen Lopez
Recent posts by Karen Lopez
AI in Revenue Operations
4 min read
Topics: AI and RevOps AI in Business Artificial Intelligence (AI)
RevOps Enablement Strategies
5 min read
There are 4 core ingredients of RevOps teams: strategy, tools, enablement, and insights. Enablement ensures that corresponding teams have the necessary training and support required to fulfill their responsibilities.
Read MoreTopics: Sales Enablement Marketing Enablement Revenue Operations (RevOps)
HubSpot Partner Agency Onboarding vs Direct HubSpot Onboarding
6 min read
As a business leader, every product and service your organization invests in should be worth the time and money it requires.
Read MoreTopics: HubSpot Onboarding HubSpot Partner Agency
Understanding MQLs and SQLs
5 min read
Generating leads is vital to acquiring new customers. 74% of companies agree that converting leads into paying customers is their top marketing priority.
Read MoreTopics: Lead Scoring Marketing Qualified Lead (MQL) Sales Qualified Lead (SQL)
RevOps vs Sales Ops vs Marketing Ops
5 min read
Whether in politics, athletics, or business, every successful team needs a goal-oriented leader to steer the way. Without leadership, there is a lack of direction, disorganization, and little chance to achieve the desired outcome.
Read MoreTopics: Marketing Operations (Marketing Ops) Revenue Operations (RevOps) Sales Operations (Sales Ops)
The Sales Learning Curve
5 min read
Launching a new product requires effort to ensure its success. Once a new product is on the market, companies usually want to push it onto prospects and have these convert into paying customers as soon as possible.
Read MoreTopics: Understanding Your Business Sales Learning Curve Sales Operations
How ABM Measures ROI
5 min read
Topics: Account-Based Marketing Measuring ROI Account Based Marketing (ABM)
The Future of RevOps
4 min read
As the business world becomes more saturated and the level of competition increases, business leaders have innovated how they run their business and the service they give to customers.
Read MoreTopics: Future of RevOps Revenue Operations (RevOps)
RevOps Metrics that Matter Most
5 min read
Revenue operations function by bringing an organization's marketing, sales, and customer success departments together to ensure smooth end-to-end management. This approach is meant to "breakdown" any siloed activities between these teams.
Read MoreTopics: RevOps Metrics Revenue Operations (RevOps)
How RevOps Drives ABM Success
5 min read
In marketing and in sales, the more specific and personalized your approach to a prospect or customer you get, the better results you are likely to achieve. Every customer wants to feel important, and that's what makes AMB's personalization strategy so effective.
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