Revenue operations center on ensuring teams align around helping their products stand out from the competition and sell.
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Karen Lopez
Recent posts by Karen Lopez
Using the Jobs to be Done Framework to Understand Your Customers
5 min read
Topics: Jobs Theory Jobs to be Done Framework Revenue Operations (RevOps)
Using RevOps for Your Business
7 min read
The steady downfall of inter-departmental friction and siloed companies have led the way to the rise of RevOps. Similarly, an increasing trend in interdepartmental collaboration, data-driven marketing, and cross-functional tools have boosted revenue operations even further.
Read MoreTopics: Customer Journey Revenue Operations (RevOps)
Why You Should Hire a RevOps Agency vs. Hiring a RevOps Team
6 min read
A revenue operations approach is central to a company's long-term growth because it aligns its entire customer life cycle and makes it more efficient.
Read MoreTopics: Marketing Insights RevOps Agency Revenue Operations (RevOps)
Business Survival amid the Covid-19 Pandemic
7 min read
The Covid-19 pandemic that has swept the world over has brought with it many unprecedented challenges for businesses.
Read MoreTopics: Understanding Your Business Covid-19 Marketing Revenue Operations (RevOps)
Manufacturing Content Marketing for 2021: Budgets & Trends
4 min read
Happy Thanksgiving to our readers in the US!
Read MoreTopics: Content Marketing Marketing Strategy Inbound Marketing
How RevOps Helps Grow Your Business
4 min read
Today’s fast-paced business climate makes it crucial, now more than ever, for companies to restructure their processes to gain a competitive edge.
Read MoreTopics: Silo Mentality Revenue Operations (RevOps)
The Most Common Product Testing Mistakes You Need to Avoid
6 min read
Testing a product or its prototype is the most efficient way to ensure the final byproduct you launch into a market has the best chance of succeeding. It gives product managers and engineers valuable insight into the best product decisions they can make to improve customer satisfaction, brand loyalty, customer retention, and increase their company's ROI.
Read MoreTopics: Marketing Tools Product/Market Fit Product Testing
Top 6 Myths on Product/Market Fit
5 min read
Many ideas circulate product/market fit. Many times, these misconceptions confuse founders and the teams they manage, leading to possible future setbacks.
Read MoreTopics: Marketing Insights Product/Market Fit Lean Product Process
7 Reasons You Do Not Have Product/Market Fit & What to Do About It
6 min read
Product/market fit is not a one-size-fits-all process, nor is it a one-time event. It is an iterative process that demands the continual collaboration between the product, marketing, sales, services, and leadership teams of a company.
Read MoreTopics: Understanding Your Business Product/Market Fit Buyer Persona
Buyer Persona Research for a Perfect Product/Market Fit
6 min read
We can simplify product/market fit to mean the following: the degree to which the product being sold satisfies market demand and customer needs.
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