In a dynamic and ever-evolving B2B marketing landscape, account-based marketing (ABM) has emerged as a key strategy for targeting specific accounts and aligning marketing and sales efforts. During a recent "Revenue HUG" event on October 10, 2024, Galen Dow, an expert in account-based strategies, shared insights on ABR and how his platform, BrandGen.io, integrates with HubSpot to make ABM more accessible, particularly for smaller and mid-market businesses. The following blog post recaps this presentation, offering a comprehensive look at how to use account-based strategies to drive revenue growth.
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Lucas Munisteri
Recent posts by Lucas Munisteri
Women In Revenue HUG | The Power of Account-Based Revenue (ABR): A Practical Overview with Galen Dow at Brandgen.io
4 min read
Topics: Revenue Operations (RevOps)
Women in Revenue HUG | Turning Webinars into Pipeline with HubSpot and Bonzai Demio
2 min read
In the dynamic world of digital marketing, webinars have emerged as a powerful tool to engage and convert prospects into valuable leads. However, the real challenge lies in transforming these attendees into a tangible pipeline that drives business growth. Today, we delve into a strategic approach that leverages the synergy of HubSpot and Bonzai to turn webinar attendees into Sales Qualified Leads (SQLs).
Read MoreWomen in Revenue HUG Event | Evolution of Getting Product Usage Data into HubSpot and Connecting Systems for PLG
2 min read
During the Women in Revenue HUG event on June 22, 2023, we chatted with JP Zangre, Evan Dunn, and Nate Roybal of Syncari on having connected data systems for product-led growth and how to get product data into HubSpot.
Read MoreTopics: Women In Revenue Product Qualified Lead (PQL)
Well Wishes to Anyone with COVID!
4 min read
We have been fortunate as a company and as a family so far. None of our clients or employees have gotten COVID so far. We’ve felt the economic impact of COVID-19, but luckily no personal impact.
Read MoreTopics: Content Marketing Marketing Insights Work From Home
Why Are Backlinks Important for B2B Companies
3 min read
We will be talking about why backlinks are so relevant and why they can help your business grow.
Read MoreTopics: Effects SEO Marketing Tools Marketing Strategy Link Building
Great customer experience for MSPs
6 min read
Today, I'd like to talk about why you need marketing in your MSP. I understand a lot of MSPs have a very robust sales tea
m and do most of their selling via direct sales. But since you have a website, you have all of these other resources available to you to get the most out of your sales team's time.
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