Why the Lead Capture form is essential to your business

The lead capture form is essential to any B2B’s lead generation efforts. They serve an important purpose: to invite your site visitors to provide their information in exchange for a helpful piece of content, a quote, a free demo, or free trial.

The truth is that today’s online business landscape is more competitive than ever before. Multitudes of businesses all compete to generate quality leads. Therefore, to grow your business, you need to earn your audience’s attention.

Throughout this report, you'll see that manufacturing marketers have become more strategic with their content marketing approach, are more effective in distributing their organization's content, and face fewer challenges when attempting to communicate more complex ideas to their audiences. While there have been improvements like these, only 40% of marketers are strategic about the content they create and target their content for specific stages of the customer journey.

Today, we are going to be doing a hands-on session like we did last week. We will be talking about how to create the perfect blog post using the HubSpot CMS. Now we’re not in the HubSpot CMS right now.

Today, we will be talking about how to create compelling content using Moz and BuzzSumo for engineers and scientists. Now, the best writing is found in the structure, planning, and research, not a shot of brilliance or inspiration.

Today, I’ll show you how to create compelling content by using competitive research easily. We have created 25 blog and case study posts in the past half a year employing these strategies. Writing compelling and convincing content starts with proper research.

Now, writing outstanding content is a choice. You have to put in the time, money, and work to build a great brand that attracts prospects, or you can choose the easy path and write poor content. That will waste time, resources, and money writing.

How do you source and share great content on social media? I will show you how to in this guide and share some of the tools we use. It needs to be content that your audience will like, comment, and share with their followers, which will expose your brand to a broader audience.

Did you know that 59% of businesses don't have a documented content marketing strategy? However, 69% of the most successful marketers have a content marketing strategy that works according to Content Marketing Institute and Marketing Profs.

Search engine optimization gets thrown around a lot nowadays. For many technical service business owners, SEO may mean it is a technical term for marketers or it’s an enigma that can be solved for enough time and manpower.

SEO means that you've optimized your entire website's content so that the Google algorithm can index the pages and show your website’s content in search results. You use keywords and long tail keywords to describe the service or product you sell. Or better yet, tell what problem you solve for customers. And you would do that all on your website.

Today, I want to talk about the importance of having a content calendar. Did you know that according to the Content Marketing Institute, 89% of B2B companies incorporate content marketing into their overall marketing strategy? A more recent study found that only 41% of those companies have a documented content strategy. Well, that number is, isn't itself a bit scary. The fact is is that those marketers who considered themselves successful are 40% more effective than those who don't have a plan.