I would like to talk to you about defining the customer value for your B2B technical services business. Finding your customer value is incredibly important because you can get the prices you want for your product or service, and not get negotiated down or discounted on your product or service.
Read MoreDefining Customer Value: B2B Technical Services for Engineers and Scientists
5 min read
Topics: Understanding Your Business Lead Generation Customer Satisfaction Marketing Insights Customer Journey Customer Value Marketing Strategy
The Client Buying Process
2 min read
Every interaction your client buyer persona has with your business should be where they are at in the buyer’s process. You need to provide the structured guidance and value they need at their point in the buyer’s process.
According to the inbound methodology you need to attract, engage and delight your prospective clients and current clients. Meet where your clients are, and reduce the friction leading up to making a purchase. Build trust, be human, and helpful. Personalize your prospect’s experience across sales, marketing, and service.
Read MoreTopics: Content Development Content Marketing Marketing Agency Customer Journey Digital Marketing Marketing Strategy
What is Your ROI on Sales and Marketing?
2 min read
What is your ROI on your marketing and sales efforts? If you have a call center working for you and what is the ROI on that? So what is the return on investment for marketing and sales for you? So let’s cut straight to the chase. A good marketing ROI is a ratio of 5:1.
Read MoreTopics: Social Media Marketing Lead Generation Marketing Agency Customer Journey Digital Marketing MSP Lead Generation IT Website IT Lead Generation Featured
Why You Need to Have Buyer Personas First
A buyer pesona, or your ideal client, is absolutely necessary before you create any piece of content.
I'm talking about before doing any email sequences, LinkedIn outreach campaigns, and blogs, know who your ideal client is.
For us in the IT managed service provider space, it is the top three decision makers at an MSP.
Topics: Social Media Marketing Customer Journey Marketing Strategy MSP Lead Generation MSP Marketing MSP Website IT Lead Generation
7 Components of a Great MSP Website That Converts Leads
3 min read
What are the top seven components of an MSP website that converts leads? We decided to pick Qlik as our ideal website. Now Qlik is actually a business intelligence software, but I really liked their website and I think their site architecture can help MSPs as well.
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