If you want to generate more high-quality leads that align with your target audience, you probably need to invest more energy into lead capture.
Read More3 Simple Ways to Increase your Lead Capture Conversions
5 min read
Topics: Lead Generation Content Marketing Lead Magnet Lead Capture Lead Nurturing
Lead Magnets: How to Choose the Right Ones to Earn More Leads
7 min read
At its core, a lead magnet is a marketing tool used on landing pages to generate more leads. In digital marketing, lead magnets are also known as opt-in offers, freebies, gated content, or content upgrades, among others.
Read MoreTopics: Lead Generation Content Marketing Lead Magnet Lead Capture Lead Nurturing
The Top 7 Reasons Why You Keep Losing Leads
5 min read
If your organization is investing resources on advertising and lead nurturing to increase its lead conversion rates, this article is for you.
Read MoreTopics: Content Marketing Marketing Insights Customer Journey Marketing Strategy Lead Magnet Lead Capture Lead Nurturing
Reengage With Your Lost Leads The Right Way
7 min read
Defining a lost lead
A lost lead is one that has stalled in your lead nurturing process and has not converted into a sale yet. This often means they are not opening your emails, or they recently unsubscribed from your email list.
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