Today I want to talk about the top 10 marketing platforms and tools you need to know about in content marketing going into 2020. Remember, content is part of the client buying process. You're moving your prospective clients from awareness stage to consideration to decision to post-decision and purchase stage. You can click on the client buying process blog for more info.
According to the Content Marketing Institute, "Content marketing's purpose is to attract and retain customers by consistently creating, curating relevant and valuable content with the intention of changing or enhancing a consumer's behavior. Remember that it's an ongoing process that's best integrated into your overall marketing strategy, and it focuses on owning media, not renting it."
10 Marketing Platforms and Tools You Need to Know in 2020
3 min read
Topics: Content Development Content Marketing Marketing Insights Customer Journey Marketing Strategy
2020 B2B Content Marketing Trends and Budgets
4 min read
Today, I want to talk to you about the top 2020 B2B marketing trends in content marketing. I want to specially thank the Content Marketing Institute, Marketing Profs and Sitecore for putting together this report. I will be sharing the contents of the survey and the report. You can consult Marketing Profs' 2020 Manufacturing Content Marketing survey results here.
Read MoreTopics: Lead Generation Cost of Marketing Content Marketing Marketing Strategy
Top 5 Mindset Blocks Scaling from $0 -1 million
4 min read
Today, I want to talk about the top five mindset blocks of scaling your business from zero to a million dollars. Now, as engineers and business owners, it's sometimes hard to invest in coaching or invest in your website or decide to invest in even some sales coaching. But I find that the coaching and especially for therapy for me has been very helpful in overcoming these mindset blocks. It has been helpful in investing in my business to get to the next level. Now these are the top five mindset blocks.
Read MoreTopics: Content Marketing Customer Value Digital Marketing Marketing Strategy
How to Get Reviews and Respond to Negative Reviews for Your B2B Company
5 min read
Customer and client review websites are increasingly important as more consumers use the internet to find businesses. According the BrightLocal Local Consumer Review Survey, 54% of consumers ages 18-34 use the internet every day to find businesses. That means decision makers are doing initial market research on your B2B brand before picking up the phone or forming a relationship with you.
Read MoreTopics: Marketing Insights Customer Value Marketing Strategy MSP Marketing
Defining Customer Value: B2B Technical Services for Engineers and Scientists
5 min read
I would like to talk to you about defining the customer value for your B2B technical services business. Finding your customer value is incredibly important because you can get the prices you want for your product or service, and not get negotiated down or discounted on your product or service.
Read MoreTopics: Understanding Your Business Lead Generation Customer Satisfaction Marketing Insights Customer Journey Customer Value Marketing Strategy
The Client Buying Process
2 min read
Every interaction your client buyer persona has with your business should be where they are at in the buyer’s process. You need to provide the structured guidance and value they need at their point in the buyer’s process.
According to the inbound methodology you need to attract, engage and delight your prospective clients and current clients. Meet where your clients are, and reduce the friction leading up to making a purchase. Build trust, be human, and helpful. Personalize your prospect’s experience across sales, marketing, and service.
Read MoreTopics: Content Development Content Marketing Marketing Agency Customer Journey Digital Marketing Marketing Strategy
How to Niche Down Your IT/MSP Business
2 min read
What is niching? It doesn't matter what stage of business you're in--whether you've had your business for one year or five years or 10 years or 20 years. I think you could still benefit from niching down.
Read MoreTopics: Lead Generation Marketing Strategy MSP Lead Generation IT Website MSP Marketing MSP Website IT Lead Generation Featured
Why You Need to Have Buyer Personas First
A buyer pesona, or your ideal client, is absolutely necessary before you create any piece of content.
I'm talking about before doing any email sequences, LinkedIn outreach campaigns, and blogs, know who your ideal client is.
For us in the IT managed service provider space, it is the top three decision makers at an MSP.