Testing a product or its prototype is the most efficient way to ensure the final byproduct you launch into a market has the best chance of succeeding. It gives product managers and engineers valuable insight into the best product decisions they can make to improve customer satisfaction, brand loyalty, customer retention, and increase their company's ROI.
Read MoreThe Most Common Product Testing Mistakes You Need to Avoid
6 min read
Topics: Marketing Tools Product/Market Fit Product Testing
Top 6 Myths on Product/Market Fit
5 min read
Many ideas circulate product/market fit. Many times, these misconceptions confuse founders and the teams they manage, leading to possible future setbacks.
Read MoreTopics: Marketing Insights Product/Market Fit Lean Product Process
7 Reasons You Do Not Have Product/Market Fit & What to Do About It
6 min read
Product/market fit is not a one-size-fits-all process, nor is it a one-time event. It is an iterative process that demands the continual collaboration between the product, marketing, sales, services, and leadership teams of a company.
Read MoreTopics: Understanding Your Business Product/Market Fit Buyer Persona
Buyer Persona Research for a Perfect Product/Market Fit
6 min read
We can simplify product/market fit to mean the following: the degree to which the product being sold satisfies market demand and customer needs.
Read MoreTopics: Understanding Your Business Product/Market Fit Buyer Persona
Growing Your Business with Product/Market Fit
7 min read
"Product/Market fit is not just a prerequisite for growth; it is the fuel that powers all sustainable growth efforts."
Read MoreTopics: Understanding Your Business Marketing Strategy Product/Market Fit
How to Validate if Your SaaS has a Product/Market Fit
5 min read
“Startups occasionally ask me to help them evaluate whether they have achieved product/market fit. It’s easy to answer: if you are asking, you’re not there yet."
Read MoreTopics: Product/Market Fit Sean Ellis Test Customer Retention
Measuring Product/Market Fit: 4 Metrics You Need to Know
5 min read
Your Business Needs Product/Market Fit to Succeed
Product/Market Fit is a concept in the business world that can help organizations supercharge the relationship between their business, their products, and the customers that buy them.
Read MoreTopics: Customer Satisfaction Product/Market Fit Sean Ellis Test Lean Product Process
Want to Find the Right Product/Market Fit? Avoid these 6 Mistakes
5 min read
Product/Market Fit is an important factor in your business’s success
The process of achieving the right product/market fit can be tricky, considering there are various steps that go into attaining it.
Read MoreTopics: Marketing Insights Marketing Strategy Product/Market Fit
How to Achieve Product/Market Fit
6 min read
Product/Market Fit, what is it?
The key to making your business work is to start by considering what your target customers want; that way, you can sell it to them.
Read MoreTopics: Marketing Strategy Product/Market Fit Lean Product Process
Measuring Your Product/Market Fit is Easy with the Sean Ellis Test
6 min read
Defining Product/Market Fit
As the person in charge of running and scaling a business, you want to ensure your products and services are in demand. Ideally, your company launches products that fulfill a need or solve a problem that troubles your chosen market; therefore, becoming a necessity to your audience.
Read More