Testing a product or its prototype is the most efficient way to ensure the final byproduct you launch into a market has the best chance of succeeding. It gives product managers and engineers valuable insight into the best product decisions they can make to improve customer satisfaction, brand loyalty, customer retention, and increase their company's ROI.
Read MoreThe Most Common Product Testing Mistakes You Need to Avoid
6 min read
By Karen Lopez on 2020 November 12 16:00 GMT-07:00