How RevOps Drives ABM Success

5 min read

By Karen Lopez on 2021 January 14 16:00 GMT-07:00

In marketing and in sales, the more specific and personalized your approach to a prospect or customer you get, the better results you are likely to achieve. Every customer wants to feel important, and that's what makes AMB's personalization strategy so effective. 

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Topics: Account-Based Marketing Account Based Marketing (ABM) Revenue Operations (RevOps)

Using the Jobs to be Done Framework to Understand Your Customers

5 min read

By Karen Lopez on 2021 January 7 16:00 GMT-07:00

Revenue operations center on ensuring teams align around helping their products stand out from the competition and sell 

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Topics: Jobs Theory Jobs to be Done Framework Revenue Operations (RevOps)

Using RevOps for Your Business

7 min read

By Karen Lopez on 2020 December 17 16:00 GMT-07:00

The steady downfall of inter-departmental friction and siloed companies have led the way to the rise of RevOps. Similarly, an increasing trend in interdepartmental collaboration, data-driven marketing, and cross-functional tools have boosted revenue operations even further.  

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Topics: Customer Journey Revenue Operations (RevOps)

Why You Should Hire a RevOps Agency vs. Hiring a RevOps Team

6 min read

By Karen Lopez on 2020 December 10 16:00 GMT-07:00

revenue operations approach is central to a company'long-term growth because it aligns its entire customer life cycle and makes it more efficient.  

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Topics: Marketing Insights RevOps Agency Revenue Operations (RevOps)

Business Survival amid the Covid-19 Pandemic

7 min read

By Karen Lopez on 2020 December 4 16:00 GMT-07:00

The Covid-19 pandemic that has swept the world over has brought with it many unprecedented challenges for businesses.  

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Topics: Understanding Your Business Covid-19 Marketing Revenue Operations (RevOps)

How RevOps Helps Grow Your Business

4 min read

By Karen Lopez on 2020 November 19 16:00 GMT-07:00

Today’s fast-paced business climate makes it crucial, now more than ever, for companies to restructure their processes to gain a competitive edge. 

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Topics: Silo Mentality Revenue Operations (RevOps)

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