After looking at a lot—over two hundred—LinkedIn personal profile pages, I have found the gold standard for doing a LinkedIn bio. There are only a few sections, but each are specific to the buyer persona you have chosen to appeal to.
Read MoreThe Best LinkedIn Personal Profile Bio I’ve Ever Seen
3 min read
Topics: Social Media Marketing Brand Ambassador Buyer Persona Best of LinkedIn
Analysis of Best Posts Reveal Linkedin Social Media Strategy
2 min read
Here are our best tips and tricks from doing a meta-analysis of approximately 120 posts across 5 LinkedIn business and 5 personal profiles of prolific social media content producers in B2B technology, marketing, and sales.
Read MoreTopics: Social Media Marketing Marketing Strategy Case Study LinkedIn
Do Competitive Research with Moz and BuzzSumo for Engineers [RESEARCH]
8 min read
Today, we will be talking about how to create compelling content using Moz and BuzzSumo for engineers and scientists. Now, the best writing is found in the structure, planning, and research, not a shot of brilliance or inspiration.
Today, I’ll show you how to create compelling content by using competitive research easily. We have created 25 blog and case study posts in the past half a year employing these strategies. Writing compelling and convincing content starts with proper research.
Read MoreTopics: Content Development Social Media Marketing Content Marketing Marketing Tools Marketing Insights Marketing Agency Digital Marketing
What is Your ROI on Sales and Marketing?
2 min read
What is your ROI on your marketing and sales efforts? If you have a call center working for you and what is the ROI on that? So what is the return on investment for marketing and sales for you? So let’s cut straight to the chase. A good marketing ROI is a ratio of 5:1.
Read MoreTopics: Social Media Marketing Lead Generation Marketing Agency Customer Journey Digital Marketing MSP Lead Generation IT Website IT Lead Generation Featured
Why You Need to Have Buyer Personas First
A buyer pesona, or your ideal client, is absolutely necessary before you create any piece of content.
I'm talking about before doing any email sequences, LinkedIn outreach campaigns, and blogs, know who your ideal client is.
For us in the IT managed service provider space, it is the top three decision makers at an MSP.