Launching a new product requires effort to ensure its success. Once a new product is on the market, companies usually want to push it onto prospects and have these convert into paying customers as soon as possible.
Read MoreThe Sales Learning Curve
5 min read
Topics: Understanding Your Business Sales Learning Curve Sales Operations
Business Survival amid the Covid-19 Pandemic
7 min read
The Covid-19 pandemic that has swept the world over has brought with it many unprecedented challenges for businesses.
Read MoreTopics: Understanding Your Business Covid-19 Marketing Revenue Operations (RevOps)
7 Reasons You Do Not Have Product/Market Fit & What to Do About It
6 min read
Product/market fit is not a one-size-fits-all process, nor is it a one-time event. It is an iterative process that demands the continual collaboration between the product, marketing, sales, services, and leadership teams of a company.
Read MoreTopics: Understanding Your Business Product/Market Fit Buyer Persona
Buyer Persona Research for a Perfect Product/Market Fit
6 min read
We can simplify product/market fit to mean the following: the degree to which the product being sold satisfies market demand and customer needs.
Read MoreTopics: Understanding Your Business Product/Market Fit Buyer Persona
Growing Your Business with Product/Market Fit
7 min read
"Product/Market fit is not just a prerequisite for growth; it is the fuel that powers all sustainable growth efforts."
Read MoreTopics: Understanding Your Business Marketing Strategy Product/Market Fit
Demand Gen for IT Services During COVID
16 min read
This transcript has been edited for clarity and conciseness.
Read MoreTopics: Understanding Your Business Marketing Insights Marketing Strategy MSP Lead Generation IT Website Podcast
Improve your Problem-Solving with First Principles Thinking
5 min read
As entrepreneurs, we encounter endless opportunities and possibilities to innovate the way we run our businesses, the way we create, manufacture, and present our products and services, and the way we interact with customers.
Read MoreTopics: Understanding Your Business Digital Marketing Featured
Using the Hero's Journey to Create Your Core Message and Buyer Personas
4 min read
Today, we will be talking about the Hero’s Journey, and how having a core message and ideal buyer persona will take your firm’s growth to the next level. Your core message covers why your customers want to work with you.
Read MoreTopics: Understanding Your Business Marketing Tools Marketing Insights Digital Marketing
Defining Customer Value: B2B Technical Services for Engineers and Scientists
5 min read
I would like to talk to you about defining the customer value for your B2B technical services business. Finding your customer value is incredibly important because you can get the prices you want for your product or service, and not get negotiated down or discounted on your product or service.
Read MoreTopics: Understanding Your Business Lead Generation Customer Satisfaction Marketing Insights Customer Journey Customer Value Marketing Strategy
Top 10 Customer Review Sites for B2B Technical Services for Engineers and Scientists
4 min read
Whether you are in healthcare, engineering, science, or energy, there are top review sites to be on. So before we go dive deep into that, customer reviews are a way to get feedback. It is based on a customer's experience with the organization. Now these reviews could be public or private and they can be collected by the company or posted on third party review sites.
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