After looking at a lot—over two hundred—LinkedIn personal profile pages, I have found the gold standard for doing a LinkedIn bio. There are only a few sections, but each are specific to the buyer persona you have chosen to appeal to.
Read MoreThe Best LinkedIn Personal Profile Bio I’ve Ever Seen
3 min read
By Islin Munisteri on 2021 April 30 09:51 GMT-06:00
Topics: Social Media Marketing Brand Ambassador Buyer Persona Best of LinkedIn
7 Reasons You Do Not Have Product/Market Fit & What to Do About It
6 min read
By Karen Lopez on 2020 October 29 16:00 GMT-06:00
Product/market fit is not a one-size-fits-all process, nor is it a one-time event. It is an iterative process that demands the continual collaboration between the product, marketing, sales, services, and leadership teams of a company.
Read MoreTopics: Understanding Your Business Product/Market Fit Buyer Persona
Buyer Persona Research for a Perfect Product/Market Fit
6 min read
By Karen Lopez on 2020 October 22 16:00 GMT-06:00
We can simplify product/market fit to mean the following: the degree to which the product being sold satisfies market demand and customer needs.
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