There has been some discourse on whether there should be a chief marketing officer at the organization's top levels. The role became popular in the mid-'90s but has seen companies shy away from the role. The role still exists or has been rebranded to "Chief Growth Officer" or "Chief Brand Officer" or other hot button name. Coca-Cola recently brought back the role of CMO, citing that marketing aligns with its goals rather than growth.

Previous economic recessions like those of the 1980s and 1990s were called business cycle recessions. The world economy faced inflation, central banks increased interest rates, and investments were low. The global financial crisis of 2008 led to a depreciation of the US mortgage market that led to a banking crisis.

As entrepreneurs, we encounter endless opportunities and possibilities to innovate the way we run our businesses, the way we create, manufacture, and present our products and services, and the way we interact with customers.

A landing page is a web page designed to attract the consumers who are in the market for the product or service your business offers. Also known as a lead capture page, landing pages are the web page a user "lands on" after clicking on an advertisement or social media post.

Throughout this report, you'll see that manufacturing marketers have become more strategic with their content marketing approach, are more effective in distributing their organization's content, and face fewer challenges when attempting to communicate more complex ideas to their audiences. While there have been improvements like these, only 40% of marketers are strategic about the content they create and target their content for specific stages of the customer journey.

Today, we will be talking about how to create compelling content using Moz and BuzzSumo for engineers and scientists. Now, the best writing is found in the structure, planning, and research, not a shot of brilliance or inspiration.

Today, I’ll show you how to create compelling content by using competitive research easily. We have created 25 blog and case study posts in the past half a year employing these strategies. Writing compelling and convincing content starts with proper research.

Today, we will be talking about the Hero’s Journey, and how having a core message and ideal buyer persona will take your firm’s growth to the next level. Your core message covers why your customers want to work with you. 

How do you source and share great content on social media? I will show you how to in this guide and share some of the tools we use. It needs to be content that your audience will like, comment, and share with their followers, which will expose your brand to a broader audience.

Did you know that 59% of businesses don't have a documented content marketing strategy? However, 69% of the most successful marketers have a content marketing strategy that works according to Content Marketing Institute and Marketing Profs.

Today, I want to talk about the top five mindset blocks of scaling your business from zero to a million dollars. Now, as engineers and business owners, it's sometimes hard to invest in coaching or invest in your website or decide to invest in even some sales coaching. But I find that the coaching and especially for therapy for me has been very helpful in overcoming these mindset blocks. It has been helpful in investing in my business to get to the next level. Now these are the top five mindset blocks.