This transcript has been edited for clarity and conciseness.
Read MoreDemand Gen for IT Services During COVID
16 min read
Topics: Understanding Your Business Marketing Insights Marketing Strategy MSP Lead Generation IT Website Podcast
What is Your ROI on Sales and Marketing?
2 min read
What is your ROI on your marketing and sales efforts? If you have a call center working for you and what is the ROI on that? So what is the return on investment for marketing and sales for you? So let’s cut straight to the chase. A good marketing ROI is a ratio of 5:1.
Read MoreTopics: Social Media Marketing Lead Generation Marketing Agency Customer Journey Digital Marketing MSP Lead Generation IT Website IT Lead Generation Featured
What is a Total Online Presence Audit?
3 min read
We are going to talk about the total online presence audit. If you're trying to figure out why you're not generating leads from your website or if your competitors are gaining key keyword advantages on Google,whether they're in Google ads or on the first page of Google.
Read MoreTopics: Digital Marketing MSP Lead Generation IT Website MSP Marketing MSP Website IT Lead Generation
7 Questions to Ask Your Marketing Agency
3 min read
I want to talk about seven questions that you should ask your marketing agency before you start with them or as you're getting to know them.
Read MoreTopics: MSP Lead Generation IT Website MSP Marketing MSP Website IT Lead Generation
How to Niche Down Your IT/MSP Business
2 min read
What is niching? It doesn't matter what stage of business you're in--whether you've had your business for one year or five years or 10 years or 20 years. I think you could still benefit from niching down.
Read MoreTopics: Lead Generation Marketing Strategy MSP Lead Generation IT Website MSP Marketing MSP Website IT Lead Generation Featured
Great customer experience for MSPs
6 min read
Today, I'd like to talk about why you need marketing in your MSP. I understand a lot of MSPs have a very robust sales tea
m and do most of their selling via direct sales. But since you have a website, you have all of these other resources available to you to get the most out of your sales team's time.
Read MoreTopics: Content Marketing Digital Marketing MSP Lead Generation IT Website MSP Marketing MSP Website
Why You Need to Have Buyer Personas First
A buyer pesona, or your ideal client, is absolutely necessary before you create any piece of content.
I'm talking about before doing any email sequences, LinkedIn outreach campaigns, and blogs, know who your ideal client is.
For us in the IT managed service provider space, it is the top three decision makers at an MSP.
Topics: Social Media Marketing Customer Journey Marketing Strategy MSP Lead Generation MSP Marketing MSP Website IT Lead Generation
7 Components of a Great MSP Website That Converts Leads
3 min read
What are the top seven components of an MSP website that converts leads? We decided to pick Qlik as our ideal website. Now Qlik is actually a business intelligence software, but I really liked their website and I think their site architecture can help MSPs as well.
Read More