Thirty students enrolled in the engineering school’s innovation course for Spring 2022, at course capacity, exceeding goals by 50%.

A student acquisition cost of $91 per student enrolled in the course was achieved, between the $50 to $100 per student goal.

Through a combination of HubSpot email and Facebook and Instagram ad campaigns, Theia Marketing was able to generate a 1717% ROI for the engineering school.

The US engineering school’s goal was to increase enrollment to its innovation course to 20 students—we were able to exceed goals by 50% and increase enrollment to 30 students. Using HubSpot Marketing Enterprise, we launched email and Facebook ad campaigns. The email campaign resulted in 1341 unique opens and 69 unique clicks and was attributed to eight students enrolling in the course. The Facebook and Instagram ad campaign resulted in 97k impressions, 272 clicks, and 22 students enrolling. Between the two channels, the innovation course was filled to capacity.

Increased number of sales-qualified leads by 75% in 2021 vs. 2019

3X Increase in productivity

Our B2C client was operating in numerous disparate systems preventing them from tracking marketing spend in a data-driven way. We put their CRM, website, landing pages, marketing funnels, and ads all in one place, HubSpot. They are now able to track their marketing spend and understand their ROI by channel. They can see the cost to acquire a customer from ads and other channels. We increased sales-qualified leads by 75% compared to 2019, which lead to a 25% increase in business bookings for them, during 2020 nonetheless.

210% increase in paid ad traffic

43% increase in overall traffic

Lotus was seeking a solution to generate leads in a more strategic and structured way, without increasing ad spend. They needed an agency that cared about and was willing to stand behind their results in a big way.